WHO WE ARE
Alruna is a global business advisory firm that specializes in providing expert guidance and investment to early-stage start-ups in the healthcare and healthy lifestyle markets. Our team of experienced advisors has a deep understanding of the unique challenges facing these industries and can help you navigate them with confidence. From financial advisory to market research to legal counsel, we offer a full range of services to help you achieve key milestones in your business.
William (Bill) Phillips
MANAGING PARTNER
Bill is a 25+ year global medical technology executive bringing advanced therapies to patients and healthcare systems worldwide. Bill is Chief Commercial Officer at Microvention/Terumo, a leader in innovative neuroendovascular technologies for stroke and other malformations. He previously held commercial and general management positions at Abbott, Boston Scientific and STERIS (American Sterilizer). Bill integrated multiple acquisitions, led extensive product and market development, wide-ranging operational and P&L experience.
In July 2023, Bill founded Alruna Advisors, a global investment advisory and consulting firm supporting early stage/start-up companies across the healthcare and healthy lifestyle consumer packaged goods markets. The firm has evaluated 400+ companies across healthcare, cybersecurity, generative AI, SaaS, consumer packaged goods, medical devices, and education, completed 5 investments, and serves as an advisor/board member for the Digital Therapeutics Alliance, private equity, and several early-stage healthcare companies.
Bill has served as CEO, corporate and industry boards, and advisory roles throughout his career. He is certified by the Board of Director Training Institute in Japan, non-profit board management, and completed the corporate governance executive management program at The Wharton School, University of Pennsylvania.